Jimmy Choo

Marka Jimmy Choo chcąc zdeklasować konkurentów przygotowuje się do wprowadzenia za 395 funtów.


Other fashionable shoe brands have already diversified into the trainer market, many opting for a "high-top" design, similar to a basketball shoe that comes up beyond the ankle.

Again, these "trainers" come at a price. Around ?545 for Christian Louboutin high-tops, and a staggering ?800 for a Rick Owens pair.

Sebastian Manes, the director of accessories at Selfridges, has just returned from a buying trip to Milan "where every designer is now in on the high-top act".

"These trainers are a backlash against shoes being so high - they are about being comfortable and cool at the same time," he told The Times.

But Siobhan Mallen, the associate fashion director of Grazia magazine, added: "Yes, these are a welcome relief for feet, but it isn't just about feeling comfortable. Fashion is in love with all things Nineties, so it makes sense that high-top is having a moment again."

Although the price tag may put off all but the most well-off fashion connoisseurs there are also some cheaper options for those on a budget, but still hoping to join the trainer craze.

Damian Collins, a fashion stylist, recommended a Nike style called the Blazer, which cost ?60.

He said: "Rihanna loves her Blazers and has been wearing them since she was at school but I like the Jimmy Choo collection, too. I think Tamara Mellon [the founder and president of Jimmy Choo] has got it right."

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